Crossing Business Borders

Crossing Business Borders is a strategic course for American businesses looking to authentically connect with Hispanic consumers. Learn how to bridge cultural gaps and expand your market reach with insights into Hispanic values, effective messaging, and community-focused marketing. This course offers actionable modules on recognizing cultural nuances, crafting campaigns with language and visuals that resonate, and building brand trust. What’s Inside: - Step-by-Step Guidance: Practical modules that cover culturally relevant marketing techniques. - Hands-On Exercises: Interactive worksheets to apply each lesson to your brand’s unique goals. - Consultation Options: Optional pre- and post-campaign sessions for tailored feedback. Ideal for: Business owners and marketers looking to expand into the Hispanic market with respect and authenticity.

Course•By Sara Balcazar-Greene